Crafting Memorable Restaurant Brands in Orange County

The Challenge:

Standing Out in Orange County's Restaurant Landscape.

High Saturation

Without a strong brand, first-time diners won't return.

Generic Identity

Over 8,000 restaurants in OC create fierce competition for diner attention.

Fading Memory

Many new restaurants lack unique visual and narrative distinction.

Digital Noise

Difficult to capture attention on platforms like Yelp and Instagram.

The Opportunity:

Increased Loyalty

Brands with memorable experiences see higher revenue and increased frequency of visits.

Enhanced Revenue

Consumers consistently choose and return to brands that share their values and speak to their personal taste.

Brand Connection

Strong brand identity drives higher customer retention and creates passionate brand supporters.

Word-Of-Mouth

Diversified brands receive 3x more organic referrals through social media and personal recommendations.

My Approach:

Story-Driven Design Methodology

Discover

I learn about your business and your unique history, vision, and culinary story.

Define

Clarify recurring patterns, values, and target diner profiles.

Translate the story into captivating visuals and elements for customer experience.

Design

Deliver

Provide brand assets and guidelines for consistency.

Visual Storytelling in Branding

Logo Design

A timeless mark representing your restaurant
(hand-drawn waves for a Laguna Beach seafood spot).

Color Palette

Evokes emotion and the culinary style
(warm terracotta and sage for an Italian restaurant).

Typography Suite

Ensures consistent application across all future marketing and collateral.

Brand Guidelines

Sets the tone and legibility
(elegant serif's for fine dining and the use of sans-serif for a family diner).

Concept Project

A Rebranding of a local Classic.

Memorable Brand Identity & Customer Experience

Menu Design

Engaging, easy-to-navigate layouts that reflect your story and enhance the dining experience.

Packaging & Merchandise

Elevating the take-out and retail experience with branded materials that extend your story.

Creates impactful first impressions and guides diners through your space.

Signage & Wayfinding

Interior Decor Consulting

Advising on material, lighting, and art selection for a cohesive brand ambiance.

Digital Presence & Online Storytelling

Responsive Website

Mobile-first, user-friendly platforms with integrated reservations and online ordering capabilities.

Social Media Templates

Consistent visual identity for engaging posts across Instagram, Facebook, and other platforms.

Digtial Marketing Assets

Guiding professional food and ambiance shoots for optimal visual appeal and storytelling.

Photography Direction

Banners, email templates, and targeted ads designed specifically for Orange County audiences.

Why Choose Me?

Specialized & Customized

Personalized service with no cookie-cutter solutions; every brand is unique.

Results-Driven

My design strategy has led to a 35% increase in clients businesses.

Orange County Focus

Deep understanding of local demographics, culinary trends, and neighborhood nuances.

Collaborative Partnership

I work as an extension of your team, ensuring your vision comes to life.

Investment Tiers: Tailored to Your Vision

Appetizer Package

$2,125 (Design Only)
$3,315 (Design & Print)

For new or rebranding restaurant needing strong visual design.

House Special Package (Popular)

$3,175 (Design Only)
$7,650 (Design & Print)

For restaurants wanting cohesive, elevated branding across physical and digital platforms.

A comprehensive brand experience for restaurants ready to stand out and scale.

Signature Package

$5,125 (Design Only)
$11,550 (Design & Print)

• Custom Logo Design

• 2-Sided Menu Design

• Business Card Design
  (front + back)

• Window Graphic Sign or Banner Design

• Social Media Profile
  Setup Graphics
  (FB + IG)

• 1 Instagram Post Template

• Final files: print-ready and
  web formats

• Full Logo System
  (primary + alt + icon versions)

• 3-Page Brand Style Guide

• Menu Design (up to 4 pages)

• Takeout Packaging Design
  (bag + cup or label/sticker)

• Table Tent / Countertop Display

• Uniform/Apron Graphics

• 3 Custom Instagram
  Post Templates

• 3 Custom Instagram
  Story Templates

• All final assets, export-ready for print/web

• Full Brand Guideline
  (10–12 pages)

• Branded Moodboard &
  Creative Direction Summary

• Complete Menu System
  (Food + Drinks + Seasonal Inserts)

• To-Go Packaging System
  (3 dieline layouts)

• Exterior Signage / Awning Design

• Website UI Design and Implementation
  (up to 5 pages)

• Promo Flyer & Event Poster
  (2 total)

• Loyalty Card or Coupon Design

• Google Business Profile Graphics

• Launch Graphic Social Media Pack (5 posts + 5 stories)

Each package can be customizable to fit your unique requirements and budget.
Let's discuss what's right for your restaurant.

Let's Tell Your Restaurant's Story

Turn passion into profit with strategic, story-driven design.